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People & Purpose Consultancy

Luxury Hospitality Recruitment
for the GCC, Europe and Türkiye.

Led by people who have done the hiring.

Sustera is a Dubai-based recruitment consultancy for luxury hotels, resorts and restaurant groups. We place line-level, management and executive talent. Performance-based: you are invoiced only when your hire starts.

200+ Placements since 2025
25+ Candidate Nationalities
10 Markets Served
Up to 180 Days Replacement Guarantee

UAE · Saudi Arabia · Qatar · Bahrain · Türkiye · United Kingdom · France · Italy · Spain · Greece

"A placement is the beginning of a relationship, not the conclusion of a transaction."

Beyzanur Ateş, Founder of Sustera
Led by Beyzanur Ateş

13+ years in luxury hospitality People & Culture, including Mandarin Oriental, Marriott International, Cipriani and Nusr-Et. Every search is briefed and assessed by someone who has sat on the hiring side of the table.

Our Purpose

Built on a simple belief:
when people thrive, organisations do too.

Sustera People & Purpose Consultancy is a Dubai-based recruitment consultancy for luxury hospitality and food & beverage. We recruit for five-star hotels and resorts, fine-dining venues and restaurant groups across the GCC, Europe and Türkiye, from line-level roles to general managers and C-suite appointments. We search through our own network rather than job boards, interview every candidate in depth, assess them against your brief and your culture, and present a short list with our written assessment of each person. The model is performance-based: no upfront fees, no retainers, no exclusivity, and a single placement fee invoiced only when the candidate starts, backed by a replacement guarantee set by the seniority of the role. For professionals, placement through our network is free. The consultancy was founded in 2025 by Beyzanur Ateş after thirteen years leading People & Culture teams in luxury hospitality.

Learn about Sustera →
Client Results

What our clients say.

Placements across Europe, the GCC, and beyond.

"We needed a ten-person team: front of house, kitchen, and guest relations, ready before our summer opening. Sustera delivered candidates who didn't just have the right experience. They understood the energy a luxury property in Greece demands. The speed was exceptional. The quality is what we remember."

General Manager · Luxury Resort, Greece

Hospitality · Seasonal Team Placement

"We had been searching for a Purchasing Director with the right combination of luxury standards and regional market knowledge. Sustera presented candidates our internal process simply hadn't been able to reach. The shortlist arrived faster than expected and the quality was there from the first CV."

People & Culture Manager · Hospitality Group, Türkiye

Hospitality · Management Search

"In Dubai's F&B landscape, the right Director can redefine a venue. Sustera understood this. They didn't send CVs. They sent candidates already tested against our culture and the role. The person placed is still with us."

Regional Director · Luxury F&B Group, Dubai UAE

Food & Beverage · Director Level

"What stood out was how well Sustera understood both our operational needs and the candidate's perspective. The Hotel Manager placed knew how to lead in a GCC context, not just globally. That specific regional awareness made all the difference."

VP of Operations · Luxury Hotel, Qatar

Hospitality · C-Suite

"They connected us with exactly the profiles we needed for both front-of-house and back-of-house positions, in a remarkably short time. The brief was understood the first time, and the candidates arrived ready for our standard."

Human Resources Manager · Restaurant Group, Dubai UAE

Food & Beverage · FOH and BOH Team Build

"We were opening a new property in Riyadh and needed department heads who could build teams from nothing, in a market many candidates had never worked in. Sustera understood the brief the first time and presented people who had opened hotels before and wanted to do it again. Our pre-opening leadership team was complete ahead of schedule."

General Manager · Luxury Hotel Pre-Opening, Riyadh, Saudi Arabia

Hospitality · Pre-Opening Leadership Team